Printomortis looming

Posted on February 3, 2009

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Bad idea magazine

Bad idea magazine

Bad idea is a hip magazine that I stumbled across via a post on Martin Bright’s Facebook page. It’s been going for years, so shame on me for only discovering their site this year.

As I sit in the newsroom of a mainstream news organisation plotting my escape route,  independently run sites like Bad Idea represent a beacon of hope on a dark and gloomy media landscape.

Which is why I was mortified by their new online show Printomortis. The magazine is producing a drama micro-series following life at an independent magazine in the dying days of print. (Actually mortified is probably the wrong word because I love it as much as it scares me. It captures the zeitgeist so beautifully)

Witty scenes make you chuckle and grimace at the same time. Like the episode one in which editors Jack and Daniel talk to their one staff member about the looming threat of downsizing, ie getting rid off luxuries like an office and reporters.

It’s refreshingly honest and very informative but guys please, don’t throw in the towel just yet. I’m 100 per cent convinced that you’re too talented to ever be on a “one way train to some kind of cataclysmic career suicide”!

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Posted in: media