I’m a blogger get me out of here

Posted on May 28, 2009

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Thanks to Shea Gunther at MNN for the tip-off on NBC’s latest online competition to send one of seven bloggers to Costa Rica to blog behind the scenes at the latest season of ‘I’m a Celebrity’.

Taking a leaf out of the Australian Tourism Board’s marketing book, the competition generates a hell of a lot of online publicity by shortlisting some of the most influential bloggers out there.

The competition is closed to new entrants but as the original format was devised by Granada, I can’t imagine it’ll be too long before a UK version of the competition is launched.

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Posted in: media