Don’t buy a newspaper, support online advertising instead!
2 February has set aside as Buy A Newspaper Day in the US.
Just last week, French president Nicholas Sarkozy announced a €600 million package to prop up France’s ailing newspaper industry.
The proposed measures include free newspaper subscription for 18 year-olds, paid partly by the government and partly by the publishers.
This is all utter madness! Why should taxpayers’ money be used to bailed out a flawed industry? What next? A bailout for porn too?
As one blogger wrote, in this split-second electronic communications age it can be argued that newspapers are relics from the “Stone Age” of news dissemination.
So rather than propping up a dead man walking, how about putting your pennies behind the potential offered by online journalism?
We’re not talking about the all-too prevalent rehashing of material that occurs on far too many news websites provide, but rather the sorts of publications that invest time, money and technology in creating original content, often in ground-breaking formats, online.
How can you make a difference? Support online advertising. Learn to love pop ups, click on links and sit through pre-rolls on videos.* You’re just one click away from making a difference!