DISCLAIMER: I’m not urging you to sign up to this campaign because I’m an atheist. Being sent to church from the age of zero to 16 means that while I’d describe my self as areligious I could never deny the possibility that there is an exsistence of a God.
No, rather the reason that you all should get involved is that the lovely young lady who is spearheading the campaign is an old school chum of mine. Plus any campaign that urges you to “just enjoy life” definitely has my backing!
The online campaign for Burn After Reading is very hip (as the microsite). check out the shit hot video player in the middle of the Guardian Unlimited homepage. Loving the crystal clear images!
The international microsite is for the latest film from the Oscar-winners Joel and Ethan Coen was created by Redberry Digital. Hats off to you guys.
Now I just need to go and check out the actual film.
In the second quarter of 2008, the online revenue of the Newspaper Association of America was down 2.4 per cent compared with last year, to $777 million.
This is the first year-over-year drop since the group began measuring online revenue in 2003.
Maybe it’s time to bail on the media game in the UK and start farming cocoa and nutmeg with my grandfather in the Caribbean!
Jude Law doesn’t have a patch on David Gandy (the Dolce & Gabbana model featured in a post below) but the Dior Homme online ad campaign is genius. It encourages users to edit their own version of the ad online, with the best submission being rewarded with a trip for two to the Bahamas.
Just stumbled across this on Corriere‘s front page so not sure if it’s an international campaign or not but loving the combination of creativity, interactivity and new technology. Pretty cutting edge for a fashion brand.